We're here to help.
PLANNED PARENTHOOD OF THE ROCKY MOUNTAINS' MISSION:
Since 1916, we have been committed to delivering the highest quality reproductive and sexual health care; teaching medically accurate, age-appropriate sexuality education; and working diligently to protect the right to access safe, legal abortion.
Planned Parenthood of the Rocky Mountains – which includes Colorado, New Mexico, Southern Nevada, and Wyoming – has been empowering individuals to make responsible choices for over 100 years. Each year, nearly 100,000 people visit our 23 health centers throughout our region.
Planned Parenthood is a trusted health care provider, an informed educator, a passionate advocate, and a global partner helping similar organizations around the world. Planned Parenthood delivers vital reproductive health care, sex education, and information to millions of people worldwide.
THE DETAILS:
Digital Media Communications Manager
Aug 2015 - Sep 2016
THE ROLE:
Lead and implemented digital strategy for PPRM’s political advocacy arm (C4) and health care services (C3) via 10 social media channels and 3 websites, covering a 4 state region (CO, WY, NV, NM). Increased total social media followers by 15,000 and total engagement by 50%.
Wrote and edited press releases, speeches, crisis communications, media statements, email newsletters, and additional promotional materials for CEO, board members, and other public stakeholders, adhering to AP Stylebook and Planned Parenthood Federation of America Brand Book guidelines.
Produced original multimedia content to promote PPRM’s services, advocacy, and education work, generating 400k+ views and 30k+ shares.
Managed and supervised intern program for marketing department.
CAMPAIGNS
PPRM Centennial
100 years old and still
talking about sex.
Strength. Progress. Reproductive Rights. Access. Resilience. Community. Determination. Care.
And yeah, we're just getting started. #pprm100
Pledge-A-Protester
#WhyIPledge
Nobody should have to face judgment, threats or harassment in order to provide or receive health care. In response to protester’s daily attempts to intimidate patients and reproductive health care providers, we expose their shameful tactics to show them and our communities that they only make us stronger.
This is a crucial time for us to raise awareness about the very real experiences that individuals face to access health services and abortion care in this country. Now more than ever, we need to tell this story to help stop the judgment, harassment, and violence.
We also denounce the extreme anti-reproductive health care politicians at the state and local level who stoke lies, stigmatization, and rhetoric. These same radical politicians push anti-reproductive health bills in the state legislature that take away care and violate the views of the vast majority of voters. #WhyIPledge
Pink Out Day
Be seen, be heard, be a part of this movement and this moment.
Pink Out Day is our time to say: Listen to over a million Americans who are sick and tired of the relentless attacks on reproductive health care. Listen to the one in five American women who has received care at a Planned Parenthood health center. It will tell anti-abortion extremists and politicians that we are everywhere and we will not let them use fraud and deception to shut down the health centers so many women rely on for care. It will be women and men nationwide standing together to say: We’re not backing down, not today, not ever.
Be seen, be heard, be a part of this movement and this moment.
Had enough of the outrageous attacks? Join us on September 29 for #PinkOut Day! We're turning the world PINK in a massive show of strength and solidarity for reproductive health and rights. Visit istandwithpp.org for more details on events in your area.
Get Yourself Tested
Take charge of your sex life and get yourself tested
It's Get Yourself Tested (GYT) week! Don't miss out on this amazing opportunity to monitor and protect your own health, in a safe, non-judgmental environment. Planned Parenthood of the Rocky Mountains is offering $10 gonorrhea/chlamydia testing and $10 HIV testing at our health center this week. That's all three tests for only $20.
Colorado Gives Day
Compassionate, reliable care
– no matter what.
Those are the words we live by at Planned Parenthood – especially in the violent and horrific attack on our health center in Colorado Springs.
Through all of this, our brave and compassionate staff have continued to do what they do best: provide quality, affordable health care that thousands of Coloradans rely on each year.
To every single one of our supporters, from inside Colorado to all over the world, thank you. As we prepare for the long haul ahead - to rebuild and reopen our health center in Colorado Springs, we commend you for standing with us. The services Planned Parenthood of the Rocky Mountains provide throughout our four-state region are crucial to countless communities, and we commend you for making it all possible.
SOCIAL MEDIA
CRISIS COMMS FOLLOWING THE
NOVEMBER 2015 ATTACK IN COLORADO SPRINGS
CREATIVE DIRECTION
Get Yourself Tested #GYT
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Creative Direction: Kelly Maxwell
Photographer and Designer: Ali Bibbo
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Creative Direction: Kelly Maxwell
Photographer and Designer: Ali Bibbo
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Creative Direction: Kelly Maxwell
Photographer and Designer: Ali Bibbo
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Creative Direction: Kelly Maxwell
Photographer and Designer: Ali Bibbo
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Creative Direction: Kelly Maxwell
Photographer and Designer: Ali Bibbo
PUBLICATIONS
Half-page advertisements for Birdy Magazine
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Birdy Magazine - July 2016
Half-page advertisement for Birdy Magazine
Issue 31, July 2016
Creative Direction: Kelly Maxwell
Photographer and Designer: Ali Bibbo
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Birdy Magazine - August 2016
Half-page advertisement for Birdy Magazine
Issue 32, August 2016
Creative Direction: Kelly Maxwell
Photographer and Designer: Ali Bibbo