Leading the way in trust intelligence.
OneTrust was founded on the idea that people want to buy from, work for, and invest in companies that demonstrate positive impact on people and the planet. OneTrust builds the Trust Intelligence Platform – connecting privacy, GRC, ethics, and ESG teams, data, and processes – so companies big and small can collaborate seamlessly and put trust at the center of their operations and culture.
THE DETAILS:
Content Marketing Specialist
Jul 2021 - Aug 2023
*Joined OneTrust through Convercent acquisition, integrated in February 2022*
THE ROLE:
Planned and implemented digital campaigns for the Ethics Cloud. Owned the editorial and social media content calendar and all related deliverables.
Adhering to the brand style guide, wrote and edited original blogs, eBooks, podcast and video scripts, social copy, case studies, lead-generating assets, and more top-of-funnel B2B assets.
Commissioned, edited, and project managed thought leadership content written by internal and external subject matter experts (sometimes ghostwriting for their bylines), infusing accessible human stories and emotions into the Ethics & Compliance industry.
Audited, updated, repurposed, and optimized content to support strategic goals across the customer journey.
Implemented SEO strategies, keywords, and keyword phrases tracking, developing strategies to improve SERP rankings.
Collaborated with Product Marketing, Demand Gen, Event Marketing, and Revenue Enablement teams.
Managed external social media agencies and all asset production with designers/freelancers.
CAMPAIGNS
EU Whistleblower Protection Directive
eBook: The ultimate guide to the EU Whistleblower Protection Directive
Pillar page and cluster content blogs (hub and spoke)
The ultimate guide to complying with the EU Whistleblower Directive (pillar page)
The EU Whistleblower Protection Directive: Retaliation and the reverse burden of proof
The EU Whistleblower Directive and GDPR: How to protect whistleblowing data
Finding a hotline vendor that will help you comply with the EU Whistleblower Directive
KEY RESULTS:
Secured front page SERP results related to “EU Whistleblower Protection Directive”
eBook: How to build a speak-up culture
Pillar page and cluster content blogs (hub and spoke)
Speak-up culture 101: Why speak-up culture matters and how to build yours (pillar page)
Speak-up culture toolkit: Inviting third parties to contribute
Speak-up culture toolkit: Leveraging disclosure data to drive a speak-up culture
KEY RESULTS
Secured front page SERP results related to “Speak-up Culture”
Speak-Up Culture Toolkit
The Global Regulations Driving Third-Party
Due Diligence
Blog: The global regulations driving third-party due diligence
KEY RESULTS:
Secured front page SERP results related to “Third-Party Due Diligence”
BLOGS
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![OneTrust partners with Dow Jones Risk & Compliance for data-driven third-party due diligence blog]()
OneTrust partners with Dow Jones Risk & Compliance for data-driven third-party due diligence
Blog writen in collaboration with Dow Jones, announcing partnership between Dow Jones Risk & Compliance and OneTrust Third-Party Due Diligence.
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![Compliance best practices: Presenting to a board of directors blog]()
Compliance best practices: Presenting to a board of directors
Blog ghostwritten for Phillip Winterburn
Principal, Product Marketing and Strategy, Ethics -
![‘Culture of compliance’ behind DOJ’s voluntary self-disclosure updates blog]()
‘Culture of compliance’ behind DOJ’s voluntary self-disclosure updates
Blog ghostwritten for Jisha Dymond
Chief Ethics and Compliance Officer, OneTrust -
![Department of Justice: 2022 updates to corporate compliance guidance blog]()
Department of Justice: 2022 updates to corporate compliance guidance
What the recent updates to DOJ guidance mean for corporate compliance teams.
CUSTOMER STORIES
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![DISH Network OneTrust Customer Story by Kelly Maxwell]()
DISH Network
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![Cinemark OneTrust Customer Story by Kelly Maxwell]()
Cinemark
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![Lonza OneTrust Customer Story by Kelly Maxwell]()
Lonza
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![Rochester Regional Health OneTrust Customer Story by Kelly Maxwell]()
Rochester Regional Health
